SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed an acquainted pattern: make progressively, conserve strongly, purchase a home, and prepare for retirement. Yet Gen Z is coming close to money with a fresh point of view. Rather than focusing exclusively on long-term accumulation, this generation is prioriti

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